Everybody wants
to grow.
Find
the Space
to Grow.
The way we engage with brands online is a direct reflection of what we've absorbed from influencers and buying guides. This experience shapes what we want, how we choose and what we buy.
Across consumer and business sectors, we want to know not only what to look for but also what to want. Our desires are often as open to influence as our subsequent choices.
It’s why Edelman's 2024 State of Influencer Marketing report reveals that 40% of marketers allocate a quarter of their marketing budget to influencer campaigns, up significantly from previous years.
Who doesn’t begin by searching for
“the best […] 2025”?
Enter HotSpace. HotSpace uses AI to map out exactly who and what influences the buyer mindset in any category globally. HotSpace detects spaces in markets and audits brands’ offerings against them to reveal where buyers’ needs and wants are over and underserved.
As well as finding untapped spaces HotSpace identifies the right influencers and channels to drive brand engagement and ROI.
HotSpace helps brands get wanted.
What is HotSpace for?
Product or brand positioning
New product development (NPD)
Trends sensing
Influencer strategy and selection
SEO and website content
Ongoing brand and category management
Luxury Resort Client
“HotSpace made finding the right positioning so simple and obvious.”
Government Contracts
“HotSpace revealed a new direction on brand, product and comms that was backed by mountains of data we didn’t need to look at!”
Global Sporting Event
“At first I thought HotSpace was a cheap shortcut but it actually worked better than doing expensive research.”
Influencer Agency
“We not only found out how and where to position our client’s product but also which specific influencers to use. People we never considered - or knew about - before HotSpace.”
Six Hot Features
Uncover the real path to purchase.
HotSpace captures the actual research, browsing and selection process for buyers of any category through mining real search strings, actual click through and engagement rates with content and brands.
Discover who and what influences your buyers.
HotSpace catalogues and weights the sources of influence (buying guides, influencers, review sites, etc.) that condition buyers’ perceptions of brands and providers.
Map the trending spaces in your market.
Discover and understand the demand spaces created within the path to purchase, their relative size, what makes them different and where buyers experience trade-offs.
See which brands are in what spaces.
HotSpace builds a complete editable market of competitors then reviews each one for the presence or absence of the spaces in the market. Deep dive where your brand is now.
Find the hottest space for what you do.
HotSpace’s proprietary insights highlight the cold, cool, warm and hot spaces where demand is over and underserved. HotSpaces are revealed and explained.
Make a plan everyone can get behind.
HotSpace identifies the critical path from where you are now to the Hot Space. The journey can be brought to life for any team or stakeholder.
Get under the hood of HotSpace with our HotSpace Explainer and FAQs section.
HotSpace options
Free HotSpace reports
FREE
Access our growing catalogue of pre-made FREE HotSpace reports covering consumer and B2B categories. Use instantly for free.
Bespoke HotSpace Reports
From $2,500
Can’t find what you need? We can create a bespoke HotSpace report for you in any category you operate in globally. Explore customisation options, output bundles and periodic updates.
Custom HotSpace Projects
From $5,000
Need more help to take things further? Add HotSpace Help to your basket and put HotSpace at the centre of a lean project that blends consulting expertise with HotSpace data.
Get in touch
Interested in talking to the makers of HotSpace? We want to hear from you too. Get in touch and let’s chat.